Understanding online store Marketplaces
Sell on the world's largest marketplaces and manage everything in one place with the online store Marketplaces feature. List your products on Amazon, eBay, Etsy, Google Shopping Actions and Walmart, but manage your inventory on one dashboard.
Sell products on multiple marketplaces
Once you know where you want to sell your products, connect your seller accounts to your online store. Create new products or import product listings from other marketplaces. List your products in new channels with the Marketplaces dashboard.
Sync product changes across channels
Automatic inventory syncing allows you to sell on the world's largest marketplaces. You don't need to worry about managing your inventory across each channel. Any changes you make to products in your online store will update to Marketplaces and sync across your connected channels.
Available marketplace channels
Here's a list of marketplaces to sell your products on:
Amazon
- Largest U.S. marketplace, 95 million prime users.
- Key sales categories: health and beauty, apparel, electronics, home goods, books and media.
- Seller requirements: You must have a seller account, and selling fee is taken based on the level of seller account you have. Read Amazon's beginner's guide to selling and how to start selling on Amazon to learn more.
eBay
- Largest global marketplace, 160 million buyers annually.
- Key sales categories: Home goods, sporting goods, toys, collectibles and vintage, fashion, motors.
- Seller requirements: You must have an eBay account. When you sell a listing, you are required to pay various fees. Read how to sell on eBay to learn more.
Etsy
- Fast-growing handmade and craft marketplace, 33 million buyers in U.S.
- Key sales categories: Jewelry, home and living, wedding and party, art and collectibles, craft supplies and tools.
- Seller requirements: You must have an Etsy account, and pay a listing and a payment processing fee as well as a small commission. Read how to sell on Etsy to learn more.
Walmart
- Largest U.S. retailer, fastest-growing online marketplace.
- Key sales categories: Home goods, apparel, electronics, health and beauty.
- Seller requirements: You must meet the minimum qualifications to sell on Walmart Marketplace. There is no setup or monthly fees. Read how to sell your products on Walmart Marketplace to learn more.
Google Channel
- Shoppers can buy products directly on Google, wherever they are. This is different from Shopping Ads.
- Key sales categories: Animals and pets, apparel and accessories, baby and toddler, beauty, business and industrial, consumer electronics, collectibles, gift cards, grocery, health and personal care, home and hardware, hobbies and leisure, jewelry and watches, office supplies, automotive and power sports.
- Seller requirements: A Merchant Center account is required. You can be a retailer of any size and do not have to pay commission fees. Read how to get started on Google to learn more.